My thoughts exactly!

There are folks that are on a rewards-oriented path: Steemit, Brave, Bitwalking, Metal and others.

This is going to be a growing trend in the months and years to come. All of them want to reward you for something – Steemit for creating and engaging with digital content, Bitwalking just for walking. Brave is taking things to the next level: you get rewards just for using a secure browser and for engagement and attention.

Metal will reward you for converting, sending and spending.

All are trying to get to the same goal: they want the cryptocurrency they've issued to become valuable in the real world, to become the lifeblood of a new economy centered around a particular set of use cases.

Source: http://www.coindesk.com/cryptocurrency-hook-masses/