Not just BTC IMO...

If you're looking to buy a new couch before the in-laws come over this holiday season, consider paying for it in bitcoin.

That's what Inc. (OSTK - Get Report) wants. It began accepting bitcoin as payment in January 2014. "Shortly thereafter, we became enamored with bitcoin's underlying technology," Overstock board member Jonathan Johnson told TheStreet in an interview.

Johnson is the president of Overstock subsidiary Medici Ventures, a portfolio of blockchain technology and fintech businesses and an "incubator" of crypto-leveraging ideas, according to DA Davidson analyst Tom Forte.