Mainstream media sources are already preparing ‘FUD’ on Bitcoin as prices approach $10,000 Monday.

Quoting analysts warning of an impending bubble bursting and out-of-control investment, outlets such as the UK’s Guardian have continued their hands-off approach to the wildly successful cryptocurrency.

Speaking to the paper, Neil Wilson, a senior analyst at London-based ETX Capital, said that anyone prepared to buy Bitcoin for a higher price was the “greater fool.”

“Rather than a commodity or currency, Bitcoin is like owning stock in a company that will only ever issue 21 mln shares and never pay a penny in dividends,” he said.