You've probably heard the phrase "let the free market decide."

It's the concept that consumers and businesses determine the prices of services and products and whether they gain traction; an expression of the idea that the economic system should be one wherein supply and demand are unhindered from any government, authority or monopoly intervention.

More than an ideal, it's also the very real lens by which bitcoin's startups are looking at Segwit2x, a proposed change to the bitcoin software that's just weeks away from being introduced to the network.

Some users, namely many Bitcoin Core developers (and the miners and businesses that ideologically support their work) don't plan to go along with the changes, and so it seems more and more likely that the mid-November fork will lead to the creation of a new bitcoin cryptocurrency (yes, another one).