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A storm has hit the investment market which we are not going to recover from. Crypto investment is that storm. With strict capital controls in place by most countries to control the flow of money and charge high taxes, cryptocurrency gained usage in circumventing capital controls and taxes, leading to an increase in demand. Cryptocurrency has been able to present an easy to use digital alternative to fiat currencies. Offering frictionless transactions and inflation control, investors have been prudent enough to add these currencies in their diversified portfolios as an asset, as the size of the market does not represent a systemic risk. Cryptocurrency employs the use of cryptography that assures high-security processes and verifies transactions personal to each user. Hence, counterfeiting and anonymous transactions are impossible to achieve.

While this revolution is gaining wide acceptance, Lucre, a decentralized cryptocurrency payment system based on the ETH Blockchain that is designed specifically to disrupt, revolutionize and safely simplify online and offline gambling transactions has arrived.

"Using cryptocurrencies for gambling has become a widely popular solution for casinos, either as a main payment system or as an alternative to fiat-based ones. The advantages are many and well documented. Using cryptocurrencies allows the user to gamble anonymously, without the need to hand over copies of documents or even create an account, depending on the platform.

Smaller fees and almost-instant deposit times, have also made cryptocurrencies ideal for gambling, especially when it comes to small to medium movements.

In addition, cryptocurrencies have also been able to make online gambling accessible again, providing a low entry barrier for new players and allowing them to circumvent gambling regulations that apply to fiat only."

With that being said, Lucre leverages Blockchain technology to be a user-friendly, decentralized, and safe, cashless payment system intended to revolutionize the gaming industry.

But before we go any further, please check out this video presentation to get even more acquainted

Now that I have your attention, let’s get right to it.

What exactly is LUCRE?

Lucre is an Ethereum-based blockchain company that creates a decentralized, autonomous, cashless, transparent and secure payment solution and ecosystem for the global gambling industry. It also tackles user KYC processes, making the Lucre wallet and app, not only a safe, decentralized, single hub for player bankrolls, but also a single-login solution for all partner casinos across the globe. Going a step further, Lucre also brings the security and capability of Blockchain to hardware, merging with technology made popular by FinTech, and brings that to casinos cages, table games, player bands, rings, and everything else tomorrow’s IoT can deliver.

The Vision

The vision is to make this the long-awaited, sought-after, safe, quick, cashless, decentralized, currency of choice and a single source global KYC solution for most, if not all, casinos, sportsbooks and card rooms.

The Aim

Lucre aims to completely revolutionize the gambling industry. Lucre is a gateway to decentralized, secure, and fast online gaming, powered by the possibilities of Blockchain technology.

About LUCRE Global

Lucre will leverage today’s Ethereum-based Blockchain technology to be future-ready and build further operational efficiencies in the gaming industry of tomorrow. We will provide gaming establishments and sports books with a transparent, secure system for (i) Identity Management through a single KYC and (ii) a cashless/online payment system.

Financial transactions like cash-ins and cash-outs will be taken online through the Lucre website/App, converted to Lucre tokens or LCRX – giving the user an option to grow his/her money as the value of LCRX appreciates with further adoption and use within the ecosystem.Lucre will give gaming/gambling establishments as well as their patrons access to an ETH-based, cashless payment system in an auditable, transparent and secure way on Lucre’s distributed ledger. In addition, (iii) our platform will also aggregate betting odds from multiple Sports Books to provide users a range of betting options allowing them to place wagers from the Lucre platform.

All this will be built on a permissioned Blockchain, for immutable Identity Data Management, digital tokens for payments, incentives and fees in the ecosystem. The system will moreover allow other software specialists to build applications on top the existing system to complement and improve the user experience. This current build will not be hindered by any of these additions.During phase 2 of operations, Lucre will also bring security and capability of the Blockchain to hardware, merging with technology made popular by Fintech, in to casino cages, table games, player bands and rings, and everything tomorrow’s IoT can deliver. Lucre will offer a turnkey service to assist in easy implementation by partner Casinos and Sports Books with the least impact upon existing operations. The Lucre platform is built to address the various pain points experienced by gaming establishments, sports books, and end users/patrons.

They are not seeking to re-invent an already well-oiled system, but simply adding a layer of convenience, transparency and safety to it, in the interest of the establishments and patrons. Flexibility and security are incredible advantages that will come with the use of a decentralized system such as Lucre. In addition, the Blockchain enables independent, decentralized transactions, giving the users control and freedom over their finances.

The Marketing Strategy

Lucre’s marketing strategy involves creating a product that not only markets itself, but that merchants will market to users because of the features that benefit them, and users to merchants because of the ease of access and convenience it offers them. Lucre’s ongoing business strategy involves building assets like peer-to-peer betting websites (a first), peer-topeer staking and prop betting capabilities (a first), to propagate the use and distribution of LCRX. Lucre will also earn from advertising through the Lucre application/wallet.Lucre would effectively be the only tokenized product that can bridge the gap between blockchain online vs existing industry on-ground. Potential future features would be able to let users of blockchain networks and cryptocurrency be able to seamlessly shift between platforms and use cases with perfect ease. Lucre, in effect, would take a step towards uniting the scattered, global blockchain and cryptocurrency communities – on a global scale.

Blockchain Technology via Mobile Phone

Lucre harnesses the power of Blockchain technology to create a completely transparent, yet speedy payment process when accessing casinos, sports books and card rooms, both online and offline. It also tackles user KYC processes, making the Lucre wallet and app, not only a safe, decentralized, single hub for player bankrolls, but also a single-login solution for all partner casinos, online and offline, across the globe.

Allowing users to transact at casinos across the world with nothing but their mobile phones. Access, create accounts, and transfer funds to and from online sports books using the single KYC process Lucre creates, while simultaneously taking a step towards cleaning up the global issues with KYC legitimacy and firming up and following global anti-money laundering and legal guidelines.

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The LUCRE Ecosystem


Gateway NFC and QR Gateway KYCelle Transactions P2P The game is locked Money management lock Multi-currency support Secure and protected.


Paris Gateway for Desktops, Tablets, and Mobile Meters Real Time Comparison Real-Time Betting P2P Betting Custom Slip Creation Commitment Promo Merchants Lucre Enabled.


Merchant Whitelabeling Location-Based Advertising Concierge Service Merchant Customer Service AML / ATF Membership Agency Profile Merchant Aggregation Support News and Real-Time Updates Strategic Push Notifications.


Secure and decentralized wallet/bankroll solution

Improving exchange rate on idle bankroll

Focus on convenience of access and use of funds globally


An additional revenue stream that appreciates

Eliminates the need for large amounts of cash

Secure KYC, targeted advertising and customer service


A dynamic, transaction-heavy currency

Exponential levels of sustainable, long-term growth

Excellent ROI for pre-ICO and ICO tokens

Token Sale and ICO Details

Lucre tokens, or LCRX, are the native ERC223 tokens created by Lucre for use within the Lucre ecosystem as well as for transactions between holders and any partner casinos, sports books and card rooms.

Lucre is capping supply at 360 Million ERC-223 LCRX. Of this, 75% is targeted for distribution and sale prior to exchange launch. Unsold tokens will be burned. Of the retained tokens, the Lucre team and resources will work off of an LCRX payment model so as to ensure dedication to the project in the long term. This includes reverse vesting and sell-off periods. This limits dumping of LCRX, adversely affecting value, while ensuring the longevity of the primary team and employees.

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Token Details

Token symbol: LCRX

Token sale date: October 1st, 2018 - December 31st, 2018,

Accepted payment methods: ETH, BTC, LTC

Total taken supply: 360,000,000 LCRX

Soft cap: 4,000,000 USD

Hard cap: 40,000,000 USD

Token Sales

MAX POWER – 360,000,000

MAX FOR SALE – 259,000,000







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Meet The Amazing Team

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Gaurav Areng Chakraverti: Co-Founder, CEO

Ayan Sen: CIO

Prem Panicker: Head of Communications

Mario Vaz: Business & Investment Advisor

Pushparaj Malpe: Senior Visual Designer

Sharath Kowligi: Advisor – Gaming (EU)

Petr Myachin: Advisor

Roman Karimov: Advisor

Tim Mak: Advisor

Joseph Hachem: Brand Ambassador

Be a part of this incredible project. Download the whitepaper for the full scoop.

Till next time…

For more information, please visit:


ANN Thread:






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Author: TheMichaelMatch

My BitcoinTalk Profile:;u=1326035

Disclaimer: This article was published in terms of the bounty campaign. I am not a project team member or its representative but a supporter of this incredible project.