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ARROUND is a decentralized augmented reality (AR) platform that provides the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences.Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.

Augmented reality (AR) has turned into a phenomenon, which holds a lot of promise for organizations looking to attract new clients, improve customer experience, and generate additional revenue. Not becoming early adopters of this advancing technology, businesses could be missing an opportunity to get ahead of the competition. With the use of augmented reality apps and solutions, businesses can engage and attract new customers using innovative interactions.

Augmented Reality brings users information that exists in the digital world and presents it automatically and intuitively in association with things in the real, or physical, world. Users discover interactive content such as animation, video or 3D products overlaid on a live video from their smartphone camera pointed at a marker, which can be an image or a physical object.

Augmented reality is about to radically change how we see the world around us and ARROUND is leading the race into this brave new world with the help of blockchain.

They are providing the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences. Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.

Augmented reality alters one’s ongoing perception of a real world environment, whereas virtual reality completely replaces the user's real world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality. Unlike virtual reality, which requires you to inhabit an entirely virtual environment, augmented reality uses your existing natural environment and simply overlays virtual information on top of it. As both virtual and real worlds harmoniously coexist, users of augmented reality experience a new and improved natural world where virtual information is used as a tool to provide assistance in everyday activities.

Ordinary users will be able to interact with the elements of augmented reality (hereinafter AR) through the application for mobile devices. Besides users, ARROUND platform will be able to unite brands, advertisers, advertising agencies and developers of AR technologies within its ecosystem. The movement towards the development of VR and AR technologies today is one of the more promising, as evidenced by the huge number of companies that work in this industry. This is also indicated by the capitalization of these companies.

The problem for advertisers is the oversaturation of the advertising market in the real world, which leads to a decrease in the effectiveness of advertising campaigns, and the growth of financial costs for it. ARROUND creates a new space for advertising, where it will have a targeted focus, and will require much less costs.

ARROUND ECOSYSTEM

ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world. Each element of the ARROUND platform combines to form an ecosystem capable of supporting an advanced consumer and retail application.

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The main tool in communication between advertisers and users will be an application for mobile devices. It is through it that users will be able to see advertisements and other elements posted in the AR. The application is available for download(for the Android system), but it is in test mode so the average user will not be able to register yet. The main concept within the application is the “round”. This is digital content (3D object, image, text, link to some resource) tied to a specific place. In AR conditions, there are wide opportunities for using rounds for marketing purposes. So, ordinary users can create their own rounds (which only they can see, or their friends). Advertisers will have access to more extensive functionality in creating such content: it can be a flat banner ad (containing not only text or image, but also video), 3D objects, navigation. In this case, the visibility of each round for users can be customized depending on the advertising goals.

HOW ARROUND WORKS

Arround is a setup that will open a standard interactive and advertisement system that will pave way for experts in their various domain to display their potentials in many areas. The experts include users, app creators, advertisers, and, other agencies.

Every user will be given the access to have a personal account dashboard in order for them to display their products through the use of the augmented reality. This will definitely bring about multiple streams of sales from around the world.

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Blockchain ties all elements of the project together. Advertising inventory and campaigns are registered in the blockchain and paid for by ARR. A bounty in ARR is paid to map builders and all transactions across the social network are conducted in the ARR token. In addition to revenue from advertising, we envision significant value in leasing the AR Map to 3rd party applications and connecting them to our advertising network. All intellectual property and privacy rights are guaranteed via smart contracts.

Participants of the ARROUND Platform

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  • Miners: Holders of ARROUND blockchain servers and servers for storing and processing visual content

  • Users: Users will be able to obtain information on promotional offers and where they are happening through ARROUND

  • Brands and Advertisers: Brands and advertisers will be able to use ARROUND as a platform, which in turn uses big data to lead them to the best audience within walking distance

  • Advertising Agencies: Advertising and creative agencies and freelancers will be able to offer brands content development using the tools of the platform, and the content platform will also provide tools for producers and organizers of live events and quests in augmented reality

  • AR Device Developers: Integrate devices with the platform and expand their user base

  • Application Developers: Provide software for implementation of AR content

ADVANTAGES OF ARROUND

  • For Users

The participants of this great venture can utilize this platform as a means by which they can communicate and interact among themselves in augmented reality. Furthermore, the addition of the blockchain operations on the venture is made in order to generated sales for services and advertising through a digitalized business model.

  • For Advertisers

The advertisers will be given the opportunity to leverage on the amiable operations of the augmented reality in order to pass a solid Information of their products and services to the customers and thereby generating tangible sales for their various products. They will also be enabled to utilize the digitalized technology in the mobile advertising channel where they can advertise their products/services without any need of third parties.

  • For Developers

The upcoming developers can benefit from this venture through the partnership they have built. This is because due to the growth of the augmented reality it will be a good collaboration to join efforts with other developers to build new advertising channels with unique features.

Bonuses and rewards will be given to the participants of this platform and there will also be a communicational system for users to search for friends on a territorial basis.

TOKEN AND ICO DETAILS

The ARR Token, created on the Ethereum block, is the only internal payment currency. Users, depending on their role on this platform and functions, will pay for ARROUND services. First ARR can be purchased at all stages of the sale, and after that it will be available on stock exchanges. In the future, the team plans to move to its own block.

Token Sale Details

  • Token: ARR (ERC20)
  • Total amount: 3,000,000,000 ARR
  • Pre-Sale: 02/27/2018 - 01/01/2018
  • Private Sale: 01/05/2018 - 15/09/2018
  • Main Sale: 15/09/2018 - 11/15/2018
  • Price: 1 ARR = $ 0.035
  • SoftCap: $ 5,000,000
  • HardCap: $ 30,000,000
  • Additional 5% discount will be offered for purchases over USD 10 000

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ROAD MAP

2016

  • Initial idea to create a communication platform based on augmented reality
  • Optimization of the project’s business concept
  • Presentation of idea and feedback

2017

  • Technical specification of the project
  • First major partner, 36.6 which runs the biggest pharmacy network in Russia
  • Investment into the development of MVP

2018

  • Release mobile app for iOS and Android
  • Launch first campaigns with partners, 36.6 and the Atrium shopping mall
  • Release of the alpha version, seed the platform with content and open the doors to targeted users

2019

  • Port ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens
  • Launch advertising campaigns with large pharmacy chains across Europe
  • Engage advertising agencies on the platform
  • Develop self-service module for ad agencies to build their own AR content

2020

  • The first auction in the secondary market for the sale of advertising space inside the platform
  • Launch of SDK, attracting third-party developers to the platform
  • Expansion to new markets: China, Japan, Korea, Europe
  • Launch of a pilot project with a partner in the US

TEAM

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PARTNERSHIPS

ARROUND has already partnered with major brands such as Unilever, Scania and Campari to launch AR marketing campaigns. We are also working with 36.6, a pharmacy chain with over 2,000 physical outlets, to commercialize our in-store navigation product.

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For more information, please visit:

Website : https://arround.io/
Whitepaper : https://arround.io/content/file/arround-whitepaper-en.pdf
ANN Thread : https://bitcointalk.org/index.php?topic=3014006.0
Facebook : https://www.facebook.com/Arround-2052833448334195/
Twitter : https://twitter.com/ArroundPlatform
Telegram : https://t.me/ArroundSupport
Instagram : https://www.instagram.com/arround_official
LinkedIn: https://www.linkedin.com/company/arround/
Medium: https://medium.com/@arroundsmm
Youtube : https://www.youtube.com/channel/UC80JQnVPnGTxsFz7X5RPOAQ

Author: JigaMola
Bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1847143