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In 2016, there were 2.28 million students enrolled in the UK at the higher education level. Since this demographic group is now decentralized, it means that students have very little influence on the business and how they interact with students. As a group that works as a unit, Student Demography can develop a voice in order to ultimately empower students and regain control over their direction in both personal and professional life.
Similarly, at present there is no real connection between students and business. Discounts offered to students are currently common and have no further influence beyond the point of the transaction. Typically, businesses offer general discounts that are relevant for some, not for the majority. These discounts are used to encourage students to buy their brand, ultimately reducing the purchasing power of students. At this stage of the student's life, most of his income is spent on everyday expenses, such as buying food and university supplies.

For many students this is the first time when they have to manage their money and live independently. This can be frightening for many people. Currently, enterprises use an approach similar to that they help students, when in fact the result is that they force students to spend more money on items they do not need.

According to the report of universities in the UK for the 2016-2017 school year, the size of the student market is as follows:

Students: 1.76 million
Fellowship: 551 585
Full-time: 1.80 million
Part-time work: 518,930
Students from the UK: 1.87 million
Students from the EU: 134,835
Students not from EU countries: 307,540
The student market continues to fluctuate every year. The figure below shows how diverse the growth is in the UK alone.

Fluctuations should be expected, since any financial recession, such as a recession, will have dramatic consequences for the number of students attending universities. The decrease in the number is widely attributed in the press to the growing discontent among students, in order to incur a debt and not to get a value for money. Many universities also suffer financial failures, together with a decrease in the number of NSS (National Student Survey), which creates additional uncertainty in the market. Students do not feel that they have a voice, and with the decrease in the number of applicants for university courses by 28.6% between 2006 and 2016, the consequences of these relations are obvious. The opportunity for student coins is based on the potential growth of the market and more recently the media have covered the way of life of students and the cost of education in more detail.

Although the figures above show the volatile nature of the demographic indicators of students, the growth potential is still very high, especially when it comes to the growth of the international market. In fact, since 1992, the number of students in the UK has doubled, and as can be seen in the figure below, the pace of long-term growth is stable and brings tremendous potential and opportunities for Student Coin as a company that intends to help and support students in all aspects of their academic life.
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As the Student market will grow further, it is necessary to provide students with reliable mechanisms of personal and career growth. The proposal includes the creation of a decentralized and autonomous Student Coins Fund. The Decentralized Autonomous Fund (DAF), derived from the DAO (Distributed Autonomous Organization), will become the voice for the student empowerment section. After a successful launch in September 2018, we intend to enter the international markets in September 2019 on the basis of a phased approach.

Student Coin Limited is a company registered in the UK under number 11003810 and having a registered office at 41 Millbrook Road, Crowborough, United Kingdom, TN6 2SB. The student coin entered into a contract with the Citizenship and Governance Center (CCEG) to manage the initial offer of coins, including the Pre-ICO.

For private placement in a student coin for each embedded GBP £ 1.00 - investors will receive:
1 Student Coin - Seratio (SER);
1 Student Coin Microshare.

The SER token is traded in the standard digital currency Ethereum ERC20, which has already been accepted through the original offer of coins, which was 100% successful.

Student Coin will be deposited with the newly created Personal Digital Wallet SER for the investor within the specified time after receiving the funds. Then the token will be fully sold or exchanged by the investor.

Student Coin Microshare non-financial token with attributes Student Coin. Student Coin Micro shares (SMCR) - crypto currency, placed on the block of Ethereum Classic. The shares of Student Coin Micro are tradable and will be deposited on the SER-Wallet of the investor.

The minimum investment is GBP £ 50.

All investors should fall under the definition of "Experienced investor" - FSA (Funds of Experienced Investors) rule 2012. It is recommended that all investors show due diligence.

The initial proposal Student Coin is planned to implement in the following terms:
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