REAL simply stands for Real Estate Asset Ledger
What is REAL? REAL is a real estate crowdfunding platform. REAL seeks to tokenise the real estate market, by breaking down properties into divisible units and allowing investors to buy portions of these property units. REAL is a new Ethereum Smart-Contracts governed ecosystem that applies Blockchain technologies to the enormous Real Estate investment industry, giving greater access to global investment in Real Estate, lowering barriers to entry, and increasing market liquidity.These property units (RPP) will in turn generate rental income and future capital appreciation. The REAL solution is to lower the barriers of entry in RE while increasing market liquidity on a global scale. REAL will be elevating cross-boarder transactions by creating a blockchain ecosystem where investors can search properties based on price and location. 
The team at REAL is taking advantage of two HUGE opportunities with the project. The first being real estate crowdfunding and the second being cryptocurrency. Both of these industries are growing tremendously quick with the crowdfunding industry growing to about $3.5 billion in 2016. Forbes expects the crowdfunding industry to be worth more than $300 billion by 2025. As we write this the market cap for cryptocurrencies is $172,175,544,192, an all time high.

HOW REAL WILL WORK
On our upcoming Crowdfunding site, our users will acquire economic rights of the Real Estate assets paying with REAL Tokens. When users purchase Tokens, as with any cryptocurrency they may elect to keep or trade these Tokens. Investors may also choose to use their Tokens to buy into Real Estate properties on our platform, by exchanging their tokens for REAL Property Participations (RPP). RPP will also be tradable inside the Crowdfunding platform so that any investor will be able to transfer and sell their investment to gain liquidity. This ecosystem frees consumers to participate in the Real Estate market without the traditional high barriers to investment.
Profits from REAL investments will be paid in Ether.” (https://www.real.market)
This is neat because users can either trade tokens and swap them out at a profit or use them to invest in real estate. Those who choose to make the investment in real estate will earn a dividend in Ether.

REAL’s revenue model could be compared to the model being developed by Populous (PPT). The platform has a token lock-in mechanism which generates income (paid in ETH) based on rental yield. Capital appreciation could also be made in the event of a property sale, or should you sell your units in the property at a higher valuation.
Each investor will be able to exchange (REAL) tokens bought during the ICO, for property participation (RPP) tokens inside the platform. (RPP) tokens are the currency of the underlying property and can be traded back for (REAL) in the REAL marketplace.

WHY YOU SHOULD CONSIDER REAL
As discussed earlier, REAL is taking advantage of two HUGE opportunities with the project. The first being real estate crowdfunding and the second being cryptocurrency. Both of these industries are growing tremendously quick with the crowdfunding industry growing to about $3.5 billion in 2016. Forbes expects the crowdfunding industry to be worth more than $300 billion by 2025. As we write this the market cap for cryptocurrencies is $172,175,544,192, an all time high. Syncing Real Estate with blockchain technology is an amazing feature which will yield because with blockchain technology, the platform will grow vastly.

ABOUT TOKEN SALE AND DISTRIBUTION
starts August 31st- September 30th

Below are the links to REAL:
Official webpage: http://www.real.markets/
ANN thread: https://bitcointalk.org/index.php?topic=2064991
Facebook: https://www.facebook.com/realestateassetledger
Twitter: https://twitter.com/real_token
slack: https://join.slack.com/t/realtokensale/shared_invite/MjIyNjAxNjMyNjQ2LTE1MDE3Njg0MzYtYmNkNmVhM2VhMQ
telegram: https://t.me/joinchat/EuKMRkMXRcL6Rg5KUNQ4Mg
My bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1048662
My youtube channel: https://www.youtube.com/channel/UCoKb8l6T6TN3dk9_9CvTnvw