“Esports is the biggest disruption to hit our industry since the iPhone in 2007” The traditional focus of game publishers has been on the gamers themselves, who spend money directly in or on their titles. More recently, publishers have put another group at the center of their marketing effort: the content creators who create and share game video content on channels such as YouTube, Hitbox, DingIt and Twitch. This group has proved to be a valuable and cost-effective marketing tool for publishers, bringing increased attention and players to their games. Esports is a prime example of this. Esports competitions and the content around them help publishers to grow engaged and active communities around their titles, prolonging the lifespan of their gamers and transforming their titles into true entertainment brands. The number of viewers can easily outnumber the number of gamers and could provide as much monetization opportunities as the players themselves. Financial transactions of players will be conducted by smart contracts running on Ethereum blockchain, the execution of which cannot be manipulated externally, thus they are executed in accordance with pre-coded outcomes.
eSports have been a real revolution in the entertainment industry and its popularity is growing every day beming a more than secure investment. Every day there are more and more the uses and applications that this technology offers and its level of adoption grows at an exceptional pace. Surely it was only a matter of time before the two worlds joined their paths. Gilgam.es is planning and preparing to launch a platform allowing both individual players and teams to compete in popular eSport games — DOTA2, League of Legends, Counter Strike: Global Offense, Call of Duty, etc… –, supervised by our own artificial intelligence.
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Gilgam.es: The future e-sport platform for everyone
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